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CTV

CTV audiences more likely to spend on discretionary products than other internet users: Interactive Avenues and Matterkind Playbook

CTV audiences more likely to spend on discretionary products than other internet users: Interactive Avenues and Matterkind Playbook

By BestMediaInfo Bureau

Sep 08, 2022 15:34 IST logo

3 Min read

Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life

Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life

By Sneha Kumari

Sep 08, 2022 09:41 IST logo

3 Min read

Comscore adds CTV measurement to Video Metrix Multi-Platform in India

Comscore adds CTV measurement to Video Metrix Multi-Platform in India

By BestMediaInfo Bureau

Jun 23, 2022 02:58 IST logo

2 Min read

In-depth: What is fuelling the growth of Connected TV in India?

In-depth: What is fuelling the growth of Connected TV in India?

Apr 12, 2022 09:28 IST logo

7 Min read

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