CTV

YouTube draws flak from ad agencies over plans to use own co-viewing data for CTV ads

CTV ad spends growth 3X slower than retail media spends: WARC

Affle's PAT jumps 21.4% to Rs 66.2 crore in Q1FY24

Indian OTT market set to grow by 2X from $1.8 bn in 2022 to $3.5 bn by 2027: PwC

India's internet advertising market to reach $7.9 billion by 2027 with 12.3% CAGR: PwC

Qyou Media India launches FAST channel “Sadhguru TV”

Ad revenue to grow by 12% in India in 2023, fastest amongst top 10 markets: GroupM

CTV impressions increasing 369% YoY in India as compared to 62% globally: DoubleVerify report

LG Ad Solutions and Tyroo sign agreement to market CTV ad solutions in Southeast Asia

Indian advertisers have come a long way from just focusing on volume to now aiming for quality: Simon Dussart of Adjust