CTV

“Brands You Love” and “Media Planners” among JioCinema offerings for advertisers during IPL 2023

80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study

DoubleVerify exposes 'BeatSting,' a scheme generating fake audio ad traffic at scale through large audio platforms

IPL 2023: Here's what brands will have to shell out to advertise on JioCinema

CTV in India – A scale not proportionate to the hype

Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India

DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ

75% of top-of-the-funnel consumers are cord-cutters: Harshdeep Chhabra of Mindshare Fulcrum

Will cable operators sustain a 5G assault on linear TV?

How brands can leverage programmatic for CTV and DOOH