advertising

Koo app launches emotive advertising feature for brands

We're moving away from machine-based to people-based measurement: Nielsen's David Kenny

McDonald's India- North and East's latest campaign highlights how it provides constant feel-good experience to customers

Increasing attack of data and AI on media agencies can make them go out of business: Martin Sorrell

How Generative AI will be a boon for the 'original' creative economy

Basic rule of being true to one's job is pouring one's heart and dedication into it: Faraz Sayed of Carat

Yahoo partners with Scope3 to offer carbon-neutral inventory to advertisers

Global advertising spends forecasts reduced by $90 billion as digital slowdown bites: WARC

Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi

We expect smaller advertisers to return in 2023: Sivakumar Sundaram of Times of India