WPL

UP Warriorz names L’Oréal Professionnel as title sponsor for WPL Season 4

Kingfisher Premium Water signs on as WPL’s Official Good Times Partner

ChatGPT, Kingfisher, CEAT, Bisleri sign on as WPL sponsors in Rs 48-crore BCCI deals

Rs 50,000 for TV spot, Rs 350 CTV CPM: Inside JioStar’s bullish WPL 2026 rate card

Sierra is back: Tata Motors ditches celebs, bets on culture, brand tie-ups and an IPL push

Women cricketers close brand value gap with men as endorsement earnings rise 30–50% post World Cup

LoveChild Masaba makes a comeback as Mumbai Indians Women’s Team’s official partner

JioStar onboards 10 sponsors for WPL 2025

Tata Capital launches ‘Game Bolega’ campaign for WPL season 3

IPL valuation drops to Rs 82,700 cr amid concerns over fewer media rights bidders in next cycle