Marketing

Is it high time for A&M industry events and awards to shift focus to Delhi-NCR?

PropertyPistol appoints Anarock's Vishal Sharma to lead its marketing and strategy

Mondelez International elevates Anil Viswanathan to Managing Director, Vietnam and SEA, role

We allocated nearly 65% of ad spends on digital for #GreatInspiresGreat campaign: Megha Agarwal of WeWork India

Decentralisation of creative prowess? How Mumbai is being challenged as ad capital

MemeChat devises strategy for Flipkart's Big Billion Days campaign #UpgradeTohBantaHai

How Zee Biskope managed to carve a niche for its audiences through marketing activities

Maintaining investment in brand is key for marketers responding to 'stagflation' and planning for recovery: WARC

GenZ and millennials are stiffening competition among pet-care brands

A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study