IPL

Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season

IPL 2023: 42% drop in the number of advertisers on TV

9.32 crore kids tune in to watch IPL on TV, up 58.7% over last year: Star Sports

IPL 2023 records highest-ever HSM reach on TV in the league's history

Housing.com banks on digital billboards to build consumer engagement this IPL season

95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey

Steve Smith makes special appearance on Star Sports' 'Cricket Live' using holographic teleportation technology

Star Sports adds Rishabh Pant to its roster of 'Believe Ambassadors'

JioCinema to host cricket lovers at IPL Fan Parks in four cities