Archana Raj

Inclusive ads influence short-term consumer behaviour and forge long-term brand loyalty: Diageo’s Ruchira Jaitly

While our competitors advertise when necessary, we advertise daily: Freedom Oil’s Chandra Shekhara Reddy

Unlocking India's family dynamics: Expert insights on Gen Alpha, CTV boom, and cultural shifts

How CGI advertising is adding an ‘OOH’ factor to brand communication

AI as a business ‘co-pilot’: Navigating through threats and promises

One year into AI: Insights and future projections

Can marketers harness AI as a public good? asks Rashi Goel

Why BN Group’s oil brand, Nutrica, wants to target kids

Being a purpose-driven brand sets us apart in the ride-hailing industry: inDrive’s Avik Karmakar

From Puma to Lux and MuscleBlaze, why brands want star kids to endorse them