Archana Raj

Authenticity and idea are crucial elements of viral content: Epidemik’s Shabbir Motiwala

How Ageas Federal Life Insurance combines AI with celebrity brand power in ads

Here’s how brands can infuse ‘Zabardast’ and not ‘Zabardasti ka humour’ in ads

Bring humour back to advertising!

Not just translate, but transcreate Japanese anime content on Disney Kids Network: Devika Prabhu

In-depth: Brands embrace anime to court the GenZ

Kantar leadership advocates for AI adoption in consumer research and marketing insights

Blue Star doubles ad spends; to go big on news channels during general elections

LG Electronics allocates Rs 23 crore for ATL marketing for its AC range this summer

Need for regulatory oversight on AI-generated images usage: Deepak Verma ImagesBazaar