IPL 2024: JioCinema signs on six associate sponsors, more expected soon

JioCinema has roped in six associate sponsors until now ahead of the IPL 2024.

Sources told BestMediaInfo.com that the OTT platform will finalise more sponsors by next week.

The platform has brought on board Charged By Thums Up, Parle Hide & Seek, SBI Bank, HDFC PayZapp, Dalmia Cement and Britannia as Associate Partners for this season of IPL.

Last year, JioCinema roped in 21 sponsors before the tournament began.

So far, Charged By Thums Up is the only brand which has taken sponsorship on both TV and digital.

From Brand Spotlight to the OTT platform’s Masthead supporting video, custom feeds for brands and influencer marketing, JioCinema said its ad solutions addresses brand integrations, lead generation, brand impact and engagement this IPL season.

Defending champions Chennai Super Kings will take on Royal Challengers Bangalore in the 2024 IPL season-opener in Chennai on March 22.

BCCI has unveiled the dates for only the first 17 days of the popular T20 league. The roster for the remaining matches will be announced once the dates for the upcoming general elections are announced early next month.

Info@BestMediaInfo.com