IPL

Enigmatic Smile's new TVC featuring MS Dhoni introduces its 'Single.ID' offering

Creative agencies rake in 20-30% additional revenue during IPL 2023

Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season

IPL 2023: 42% drop in the number of advertisers on TV

9.32 crore kids tune in to watch IPL on TV, up 58.7% over last year: Star Sports

IPL 2023 records highest-ever HSM reach on TV in the league's history

Housing.com banks on digital billboards to build consumer engagement this IPL season

95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey

Steve Smith makes special appearance on Star Sports' 'Cricket Live' using holographic teleportation technology