Star Sports boost second screen engagement via Star Deals technology

Delhi: Star Sports has launched Star Deals, a patented technology that allows brands to engage with audiences through their second screens while they enjoy the action on Star Sports Network. 

Star Deals leverages a QR code system, enabling IPL viewers to interact with brand promotions on their smartphones. The brand believes that this is the first time ever, linear TV has provided brands the opportunity to enhance viewer engagement during the live IPL broadcasts on TV, without disrupting the viewing experience. 

Brands can now provide live offers, enable direct transactions, create unique brand experiences, and connect viewers to the brand’s landing page, all without the hassle of missing out on key moments. The technology powers a synchronisation of the offers and experiences of brands when their ads are playing on television during the live broadcast. 

Ajit Varghese, Head of Network Advertising Sales at Disney Star, said, “We are extremely proud to launch Star Deals. At Star Sports, we are always looking for new ways to generate value for our advertisers, and Star Deals is a first of its kind offering in India that allows viewers to engage, interact and transact with brands through their second screen while watching live television. Star Deals is an attractive proposition for advertisers allowing them to, now use television to target consumers across the brand funnel.”

Brands, including Sansui, Kent, Joy, HDFC PayZapp, Lizol, and Asian Paints, are already on board.