India

AI Appreciation Day: From hype to habit, AI now powers India Inc

Comms isn’t just PR, so why is India Inc still treating it that way

TV ad volumes drop over 70% during ICC Test Championship 2025 final: TAM report

McDonald’s India releases new TVC featuring Ranveer Singh

Enduring & recognisable: Shailja Joshi calls 7UP’s sonic identity a brand’s strategic weapon

Gaunik Jeet Singh joins Knauf India as Head of Marketing

Shadowfax files for confidential IPO to raise up to Rs 2,500 crore

NDTV India to host Creators Manch, bringing together storytellers across generations

Casio marks 60 years with new calculator campaign in India

Mastercard collaborates with EVA Live to bring over 20 music and entertainment shows to India