GroupM

A CMO’s guide to growth hacking in the AI-driven era

GroupM source sets the record straight on structural changes, rebranding

WPP to restructure GroupM into single P&L, plans workforce layoffs: Reports

WPP to rebrand GroupM as ‘WPP Media’ in a strategic makeover: Report

Rural India recalibrates choices amid economic strain, accelerates digital adoption: Report

WPP’s Choreograph names Vishal Jacob as President – AI and Digital Solutions for India

India’s media boom and the role of ‘Sutradhars’ in modern advertising

Explained: How principal-based trading choked Indian M&E players

WPP acquires InfoSum to boost AI-driven marketing solutions

Sports advertising in India hits Rs 16,633 crore; emerging sports gain ground