FMCG

Driven by higher rural and steady urban demand in Q1FY24, offline retail outpaces eCommerce

Festive season boosts outdoor advertising; agencies predict 10-30% increase in ad spends

In-depth: Marketers gear up to pay premium for high-impact properties this festive season

How FMCG players' copious ad spend surge in Q1FY24 will fuel Indian adex growth

PepsiCo India's consolidated profit grows multi-fold to Rs 268 crore in FY23

Pepperfry's Ambareesh Murty dies of cardiac arrest

GCPL ad spends zoom 59.09% YoY to Rs 320.39 crore in Q1FY24

Emami's ad spends grow by 11.42% YoY to Rs 15,187 lakh in Q1FY24

DS Group appoints Jyotiroop Barua as Business Head of confectionery business

Dabur's ad spends up by 29.99% YoY at Rs 204.34 crores in Q1FY24