brand safety

IAS launches tool with Google Ad Manager for improved brand safety and contextual targeting

DoubleVerify to introduce pre-screen content controls on Meta

Meta allows brands to disable comments on Facebook and Instagram ads

60% advertisers pick brand safety as major concern in programmatic advertising: WARC study

After strengthening its ad revenue arm, Quora shifts gears to focus on subscription revenue from Poe

Google responds to IAB Tech Lab's Privacy Sandbox report

X's focus areas for 2024: Using AI to enhance ad experience & strengthen full-funnel ads offering

How brands are battling with polarised & cringe content on social media

Advertisers must prioritise media quality over cost to curb adex spillage: Report

Twitter rebranding to X is more than what meets the eye, says ad world