brand safety

IAS expands brand safety and suitability measurement for Google Video Partners

We aim to double down on innovation and partner with more platforms to make internet a safe space: Saurabh Khattar of IAS

Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS

DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ

Why brands are holding back on Twitter advertising post-takeover by Elon Musk

IPG advises clients to pause advertising on Twitter after acquisition by Elon Musk

Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter

Dyson, Mazda among other brands pull out of Twitter for showcasing ads alongside objectionable content

We spend a lot more to curb ad fraud and ensure brand safety, says J&J's Saroj Mishra