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Star Plus' 7-day fiction play: Is it a well-thought-out strategy?

Bumble's OOH campaign captures nuanced dating cultures in different cities

Rajnigandha release new campaign aimed at showcasing its passion for perfection

Decentralisation of creative prowess? How Mumbai is being challenged as ad capital

Cheil India gives mundane corporate email IDs a new spin for Samsung's new campaign

Lowe Lintas makes Rahul Bose and Ishaan Khatter engage in a witty banter for HP Spectre's new campaign

Ogilvy showcases Bajaj Pulsar N160 in a thrilling campaign

There will be a higher demand for impact properties this festive season: Mona Jain of ABP Network

India Today Group's Aroon Purie to deliver AAAI Subhas Ghosal Memorial Lecture

MemeChat devises strategy for Flipkart's Big Billion Days campaign #UpgradeTohBantaHai