Insights

Generative AI is set to become a $1.3 trillion market by 2034: Kantar

Fantasy Gaming & Streaming Services emerge frontrunners in ad spot wins during IPL: mFilterIt report

Marketers are failing to measure the full impact of their marketing investments: WARC

Diversity of India missing in advertising: ASCI-UA report

IPL followed by 67% male and 38% female audience: Ipsos IndiaBus Survey

Dream11 leads charge on brand visibility during IPL followed by Tata: Report

2/3 of Indian consumers consider UGC to be as entertaining as traditional forms of media: Accenture

ACT Good Report 2024 ranks India at no. 4 for best campaigns promoting social and environmental responsibility

Big FM celebrates impact businesses at Big Impact Awards, Kolkata

Intent to hire freshers in M&E; industry sees 3% dip in January - June 2024: TeamLease EdTech Career Outlook Report 2024