Insights
India scores most points for media and effectiveness: WARC Creative report
Piracy across Asia climbs to 59% this year: Annual Piracy Consumer Survey, YouGov
Amagi’s Global FAST report records increase in ad impressions across FAST channels
VDO.AI report forecasts ‘heated’ Q2 with 156% surge in summer-related search terms
81% of APAC marketers anticipate ad budget hikes in 2024, up from 56% last year: Nielsen
Tata, Angel One, and Amul are top 3 most visible and recalled brands of IPL 2024
40% consumers excited about varied uses of GenAI while 28% feel conflicted: BCG report
How savvy brands can turn the gaming experience into a content engine