Insights

73% consumers express mistrust towards ads: LocalCircles survey

Cross-channel marketing strategies boost conversion rates up to 31%: CleverTap Report

India’s lifestyle market to reach $210 billion by 2028 with 18%–22% online penetration: study

Marketers can capitalise on festive dating, ‘sus’ AI and notifications: Tonic Worldwide’s The Festive Report

67% subscribers cite relatability as reason to subscribe to news: Kantar study

81% CMOs believe creativity is important for their business: Dentsu Creative report

Indians spent over 15 bn hours on hold with customer service, causing $55 bn economic loss

80% of Indians eager to learn new languages to enhance their Olympics watching experience: Duolingo report

TV Networks account for 30% of top 100 FAST channels: Amagi report

Improving Employee Experience influences organisation credibility: VML report