Insights

76 % Indian consumers to increase usage of open internet: The Trade Desk report

Cringe content, empathising tech & soft feminism: GenZ’s new culture codes

Nostra records 41% spike in active users, indicating rise of snackable gaming in India

Number of online purchases using coupons grew by 17% in 2024: Admitad

Low awareness among Indians about generations’ labels: Ipsos Generations Report 2024

60% advertisers pick brand safety as major concern in programmatic advertising: WARC study

86% online consumers avail offers compared to 60% offline: Kantar report

All Indian salt and sugar brands have microplastics: Study

B2B campaigns with clear Customer Promise, 3x more likely to increase market share: WARC

Paris Olympics’24: Samsung most mentioned brand in social media globally