Insights

85% believe senior stakeholder resistance to new technology is hindering creativity in the workplace: Canva

88% consumers abandon purchases due to ‘noisy’ and cluttered advertising: Accenture report

IPL title partner Tata emerges as most buzziest brand, followed by Jio Cinema: Wavemaker MESH report

IPL 2024 reports 35% spike in social media engagement compared to previous edition

Retail media ad spend to reach $153.3bn in 2024: WARC

Smart TV shipments down 14% in Q4, Chinese brands decline 30%

Prioritise authenticity and relevance over quantity: Zeenat Aman on brand collaborations

Mumbai Indians & Rajasthan Royals are most loved teams on social media: Sprinklr report

7 in 10 consumers purchase based on their mood: Dentsu Consumer Study

GenAI-driven conversational messaging platforms to draw consumers to e-commerce: Report