Insights

Indian ad revenue to reach Rs 1.2 trillion caused by general elections and live sports: Magna report

55% millennials follow daily news compared to 36% GenZ: Weber Shandwick

Next phase of ‘India Growth Story’ needs spotlight on employees: HUL’S Paranjpe

86% of GenZ choose TV as top source of daily information: MSL report

Digital is crucial medium for FMCG brands: Meta Studies

TCS, HDFC, Airtel, Infosys make it to ‘Kantar BrandZ Most Valuable Global Brands’ list

Brand value of IPL surges by 6.3% to Rs 28,000 crores in 2024: Houlihan Lokey report

Only 25% advertisers ready for third-party cookie deprecation: Study

How retail media can deliver far more than Return on Ad Spend (ROAS): Criteo report

WARC forecasts Pinterest ad revenue to reach $4.2bn in 2025, spiking 17.1% Y-O-Y