Insights

Post festive season, 70% marketers struggle with customer retention: WebEngage report

Global social media ad spend to reach $247.3bn in 2024: WARC

As 31% online shoppers rely on instant delivery platforms, q-commerce drives grocery shopping: NIQ report

Role of instrumental timbre in sonic branding: a BrandMusiq study

Influencer industry to grow by 20% in 2024: Influencer.in report

Urban India’s consumer sentiment shows recovery with 0.4% minor uptick: LSEG-Ipsos report

Spotify global ad revenue to reach $2.1bn in 2024: WARC report

80% of brands concerned about generative AI use by agencies: WFA

Radio ad volumes spike by 3% in Jan-June 2024, compared to Jan-Jun 2023: TAM AdEx

Rise of qCommerce in non-metros could cause 20-25% of kirana stores to shut down