Insights

Gen Z workforce to drive spending to $250 billion by 2025: Report

56% of urban citizens chose in-store mode of shopping over online: IPSOS survey

73% of consumers want brands to show more generosity when times are tough: Study

Insights for brands to leverage shifting attitudes of Indian consumers

Baby Boomers: The wealthiest generation is tuning in online

First 48hrs of Amazon Great Indian Festival 2024 sees 11cr customer visits

GenZ prefer authentic content; spend on experiences: Publicis Groupe India report

48% of strategists feel their client doesn’t pay enough: WARC study

36.18% to increase festive spending compared to last year: The Bharat Lab report

Volkswagen to Spotify: top account moves of Jan-Jun 2024 according to COMvergence