Insights

75% of online shoppers report spike in unplanned purchases over last six months: Study

Kids now play a bigger role in family purchase decisions: Kantar Kidscan

65% of marketers expect a better business environment in 2025: WARC Marketer's Toolkit 2025

40% of ZEE5 audiences are from tier 2 and 3 cities

Casual & hypercasual games' ad revenue stable in India despite ad spend cuts: Report

Nearly 1 in 2 rural consumers exposed to both online and offline media: Report

GenZ value recommendations more from local influencers rather than typical celebrity endorsers: Report

Starcom's September 2024 trend report: A glimpse into dynamic cultural currents

Marketers should move away from binary view of brand versus performance marketing

Trust erosion hits online shopping: Report finds 34% of Indians faced scams in the past year