Insights

71% adults would purchase from brands that can be contacted via messaging

Maruti leads with 258K social media mentions, Amul follows with 200K mentions during T20 WC: report

Key learnings from this year’s Kantar Creative Effectiveness Awards India winners

National news apps report 50% spike in average session time during Lok Sabha Elections: Bobble AI

Cricket conversations cross 5.7M; Rohit Sharma emerges as most popular social media player: Sprinklr insights

SRK dominates brand recall during WC 2024 finals: IIHB survey

High quality digital ads result in lower carbon emissions: DV’s report

78% consumers have an appetite for personalised ads: Moloco-YouGov report

IPL and elections take social media by storm in May 2024: Starcom Culture report

80% consumers cite WOM for influencing purchase: Deloitte report