premium

Premium brands line up for Wimbledon 2025 on JioStar to tap affluent urban India

IPL’s return ignites 10–20% ad rate surge ahead of playoffs

Philips India sharpens its edge with AI-powered premium grooming makeover

Q-Comm delivery tracking pages turn into high-stakes ad zones this IPL season

Premiumisation continues, but consumer preference shifts to smaller packs: HUL’s Rohit Jawa

News broadcasters eye 10-40% premium on ad rates for Delhi elections

In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape

Adios Vistara: What made the 'Aubergine' brand take flight

YouTube hikes price of Premium subscription plans

Here's how 2024 LS polls are likely to boost news channels' revenues