Kantar
Rural India makes up 55% of the 886 million internet users in 2024: Report
Don't generalise Gen Z; focus brand narratives on culture: Kantar on marketing's future
Kids now play a bigger role in family purchase decisions: Kantar Kidscan
Nearly 1 in 2 rural consumers exposed to both online and offline media: Report
86% online consumers avail offers compared to 60% offline: Kantar report
Key learnings from this year’s Kantar Creative Effectiveness Awards India winners
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