Kantar

TCS, HDFC, Airtel, Infosys make it to ‘Kantar BrandZ Most Valuable Global Brands’ list

Kantar unveils three rules for brand growth under ‘The Blueprint’ analysis

Kantar partners with LinkedIn to introduce B2B ad measurement for CTV

Kantar leadership advocates for AI adoption in consumer research and marketing insights

86% of Indian internet users avail OTT entertainment services: Report

Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape

How marketers can go beyond traditional ways of consumer segmentation

Lay-offs and rising inflation top concerns for Indians: Kantar survey

48% of Indians expressed the need for more inclusive representation by brands: Study

Disney+ Hotstar launches handbook for OTT advertising