Kantar

86% of Indian internet users avail OTT entertainment services: Report

How marketers can go beyond traditional ways of consumer segmentation

Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape

Lay-offs and rising inflation top concerns for Indians: Kantar survey

48% of Indians expressed the need for more inclusive representation by brands: Study

Disney+ Hotstar launches handbook for OTT advertising

40% of cosmetic shoppers buy online, only 7% shop online exclusively: Kantar

Former Kantar MD and CSO Hemant Mehta passes away

TCS tops India's most valuable brand list: Kantar BrandZ

HT Media files patent for its AI-led creative optimisation solution HT AICOS for brands