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Kantar

marketing-to-GenZ Insights
Don't generalise Gen Z; focus brand narratives on culture: Kantar on marketing's future
By BestMediaInfo Bureau
Dec 06, 2024 08:33 IST 4 Min read
Acquisition Advertising
French firm Ipsos in talks with Kantar Media for a billion dollar acquisition
By BestMediaInfo Bureau
Dec 03, 2024 13:38 IST 1 Min read
Worldoo.com talks less about the site, more about a kids' ecosystem Insights
Kids now play a bigger role in family purchase decisions: Kantar Kidscan
By BestMediaInfo Bureau
Nov 13, 2024 17:40 IST 2 Min read
fmcg Insights
Nearly 1 in 2 rural consumers exposed to both online and offline media: Report
By BestMediaInfo Bureau
Nov 11, 2024 16:26 IST 4 Min read
Soumya-Mohanty-and-Deepender-Rana Marketing
Strong brand foundation drives long-term shareholder value: Kantar’s Soumya Mohanty & Deepender Rana
By BestMediaInfo Bureau
Sep 20, 2024 09:33 IST 4 Min read
kantar study Insights
86% online consumers avail offers compared to 60% offline: Kantar report
By BestMediaInfo Bureau
Aug 14, 2024 13:52 IST 3 Min read
kantar bii Insights
Google, Tata Motors, Amazon, Jio & Apple top list of ‘Most Inclusive Brands in India:’ Kantar report
By BestMediaInfo Bureau
Jul 16, 2024 16:55 IST 4 Min read
Insight Insights
Key learnings from this year’s Kantar Creative Effectiveness Awards India winners
By Khushi Keswani
Jul 05, 2024 07:33 IST 4 Min read
Kantar AI Lab Digital
Kantar AI Lab unveiled with new GenAI marketing assistant, KaiA
By BestMediaInfo Bureau
Jun 19, 2024 09:10 IST 3 Min read
kantar-brandz Marketing
TCS, HDFC, Airtel, Infosys make it to ‘Kantar BrandZ Most Valuable Global Brands’ list
By BestMediaInfo Bureau
Jun 13, 2024 09:38 IST 2 Min read
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