FMCG

CTV advertising increased from Rs 450 crore to around Rs 1,000 crore in 2023: Madison

FMCG category continues to be the growth driver of Indian adex in 2024

TCPL net profit declines 17% to Rs 301 crore in Q3FY24

Steep rise in FMCG brands' adex during October-December quarter

Procter & Gamble Hygiene and Health Care Q2 adex grows 14%

Dabur's ad spends up 36.13% YoY to Rs 244.54 crore in Q3FY24

Marico's ad spends go up 11.82% YoY to Rs 246 crores in Q3FY24

Here's what makes GCPL's Sudhir Sitapati think the Indian adworld needs a dose of its own medicine

Unilever is reviewing its global media planning and buying account

OOH Ad rates soar 3-4x amid brand frenzy for Ram Mandir's consecration