festive season

Zee TV partners with Parel Cha Raja second year in a row

Ikea India's musical campaign by Leo Burnett infuses festive vibes into home styling

Amazon India's new campaign embraces collective happiness

2023 festive month eTailing sales to surge 18-20% to Rs 90,000 crore: Redseer

VDO.AI festive season report reveals 164% increased engagement with contextual advertising

Zee's reality shows travel across markets, attract diverse audiences: Ashish Sehgal

JioAds and Reliance Retail come together to form JioAds/RRIL Commerce Media Network

Will reality shows will give much-needed push to TV adex this festive season?

54% of Indian consumers opt for hybrid shopping during festive season: InMobi's Festive report

Touted as IPL of entertainment, Bigg Boss 17 aims for 350-400 mn reach