entertainment

66% of gamers come from non-metros; 58% gamers participate in in-app purchases: Report

Why representation matters in the advertising and media industry

Zee News and Bzinga collaborate to bring interactive quiz experience to viewers

Touted as IPL of entertainment, Bigg Boss 17 aims for 350-400 mn reach

Starcom's July 2023 trend report: A glimpse into dynamic cultural currents

Zoom crosses seven million subscribers on YouTube

50% of youth in villages use YouTube for entertainment: Bharat Lab report

Indian OTT market set to grow by 2X from $1.8 bn in 2022 to $3.5 bn by 2027: PwC

TV industry stares at strong recovery in H2FY24: Elara Capital

Advertisers need to understand and respect consumer's time and ability to invest, say top leaders