CTV measurement
Comscore to launch YouTube CTV measurement in India by the end of 2025
How ACR solves CTV challenges for advertisers, GroupM’s Atique Kazi explains
Comscore partners with IAMAI for CTV study to deliver industry-wide insights
BARC India set to deploy premium panels with capability to measure CTV
BARC India can start CTV measurement as early as tomorrow: Shashi Sinha