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CTV measurement
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The great Indian TV tangle: policy chaos, power clash and a medium in limbo
Oct 14, 2025
11:10
IST
4 Min read
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Exclusive: Zee urges I&B to seek CCI sign-off; backs one trading currency
Oct 10, 2025
11:08
IST
2 Min read
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Comscore to launch YouTube CTV measurement in India by the end of 2025
May 23, 2025
10:57
IST
8 Min read
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How ACR solves CTV challenges for advertisers, GroupM’s Atique Kazi explains
Mar 11, 2025
11:10
IST
3 Min read
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Comscore partners with IAMAI for CTV study to deliver industry-wide insights
Oct 22, 2024
12:16
IST
2 Min read
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BARC India set to deploy premium panels with capability to measure CTV
Sep 24, 2024
10:50
IST
2 Min read
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BARC India can start CTV measurement as early as tomorrow: Shashi Sinha
Dec 01, 2023
11:55
IST
2 Min read