creativity

Using AI to optimise content creation and distribution

Next AI wave involves solving challenges around machine consciousness: Daniel Hulme of WPP

GroupM Brew 2024: When data and creativity tie the knot

White Rivers Media founders' tips for first-time attendees and entrants at Cannes Lions

Driving business goals and purpose-driven marketing are not mutually exclusive: Amitesh Rao

In world of small-term metrics, create advertising with lasting impact: Jacques Séguéla, Lion of St Mark, Cannes 2024

Stalking consumers never ends good for brands: Orlando Wood, Cannes 2024

Cannes Lions 2024: Building a creative agency as a brand

Cannes Lions 2024: How to redefine value in creative agencies

Creativity should be a means to an end, not an end in itself: AB InBev’s Marcel Marcondes