creativity

AI isn’t here to replace journalists but to liberate them: Kalli Purie

Are advertising agencies in India really built to offer consulting services?

If you just want to do creative, don’t start an agency: Aalap Desai on agency entrepreneurship

25 years of production: The art of balancing creativity and client trust in advertising

Super 7 ads of the week: Creative stories and campaigns making an impact

Canva’s ‘Dil Se, Design Tak’ returns with everyday stories of creativity

Why Indian advertising won’t let AI take over (Yet)

FCB India’s ‘Lucky Yatra’ to Cannes Lions: Dheeraj Sinha on growth, glory, guts, and big wins

Super 7 ads of the week: Tata Salt, GIC, JKY Groove, and Apple take centre stage

Inside Leo’s 3-point growth strategy: New brands, global briefs, wider mandates