creativity

Urbn appoints Kartik Aaryan as brand ambassador

Coca-Cola has the highest conversion rate from creativity to effectiveness: WARC

Talented launches 'Thinker-Doer' to help designers expand their creative horizon

No amount of media budget can substitute the power of great storytelling: Santosh Padhi (Paddy)

Behind the scenes: Ogilvy revitalises long-form storytelling in MP Tourism's 'The Tale' ad

2024 will be a year of AI, streaming TV and machine learning: Amazon Ads

Profitable since the early days, Talented wants to take it slow to beat mediocrity

Cannes Lions 2024 introduces humour category and revamps PR Lions

Aim to garner 50% of our business from CX by 2026: dentsu's Harsha Razdan

Maintaining equilibrium between creativity and responsibility through ethical advertising