creative

Ipsos brings its ad testing solution Creative|Spark AI to India

In-house or outsource? The marketing tug-of-war explained

Segwise launches creative analytics AI agent for mobile marketers

Why creative agencies are crashing the digital media buying party

NYF launches NYF Lady Liberty Leadership program

Publicis Groupe’s creative mashup: Will the new Leo live up to the legacy?

Dentsu to host Adfest 2025 Young Lotus Workshop

IAB Tech Lab sets Jan 18 deadline for public comment for ACIF validation API

TVS Motor Company consolidates premium brands with TBWA India

LIA names WPP as holding company of the year