creative

WPP CEO Cindy Rose cites ‘excessive complexity’ behind underperformance

Brands must blend first-party and streaming insights with creative instinct: Priyanka Khaneja Gandhi

An ode to adland’s one-off wonders

Luma AI offers $1 million for Cannes Lions Gold-winning commercial

When the Coca Cola polar bear switched brands in Pepsi’s latest ad

Why brands are turning advertising pitches into free strategy

WPP rolls out Agent Hub with agentic AI Super Agents for marketers

Brands are taking creative control back. What happens to agencies’ seat at the table?

Chupps and Into Creative ‘design for endings’ in new biodegradable Chupster campaign

How childhood curiosity shaped creative journey of Chandni Mehta of FCB Kinnect