creative
Agencies juggle brand pitches and campaign planning this festive season
Jagran Film Festival launches ‘JFF Untitled’ to support emerging filmmakers
What do legacy brands have that D2C brands don’t? Kantar’s Soumya Mohanty explains
Ad fatigue is real, and frequency caps alone won’t save your brand
Inside Leo’s 3-point growth strategy: New brands, global briefs, wider mandates
Shah Rukh Khan brings fantasy to life in Sunfeast Dark Fantasy's latest campaign