audience

‘X’s lifeline users, not ads – keep them hooked, ad dollars will follow’

In world of small-term metrics, create advertising with lasting impact: Jacques Séguéla, Lion of St Mark, Cannes 2024

Netflix India is broadening the aperture for audiences in 2024: Monica Shergill

Why news channels need to re-think their content, monetisation and measurement strategies

Cringe or buzz-worthy: Internet divided over Boldcare ad starring Ranveer Singh & pornstar

Vh1 Supersonic's diverse audience opens opportunities for brands: Gaurav Mashruwala

Will explore new organic and inorganic possibilities to strengthen presence in India: NP Singh

FPJ to INS chief on 'Raddi ad': You had not read our advertisement carefully

Maiden co-production of Nickelodeon India and Nickelodeon International to premiere on Oct 15

Asia Cup TV ratings on Star Sports grow by 34%, reach up 42%