audience

Broadcast now shapes how India experiences live sport: Siddharth Sharma

From screens to streams: M&E industry bets on premium, paid, platform-agnostic growth

WinZO launches global short drama championship

TRIOOH debuts with data-led approach to Out-of-Home media

Magnite’s audience activation solution expands into India and Southeast Asia

The evolving landscape of performance marketing: Insights from Rory Mitchell of Criteo

‘X’s lifeline users, not ads – keep them hooked, ad dollars will follow’

In world of small-term metrics, create advertising with lasting impact: Jacques Séguéla, Lion of St Mark, Cannes 2024

Netflix India is broadening the aperture for audiences in 2024: Monica Shergill

Why news channels need to re-think their content, monetisation and measurement strategies