advertising

'All The World's A Stage' delves into the nitty-gritty of personal branding in a storytelling format: Ambi Parameswaran

Following a routine and thinking with a logical mind is the success mantra of 'Rising Star of the Year' Zoya Kazi of OMG

Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans

We've been building our gameplay to make the most out of naming rights deal for NDLS platforms, says BL Agro's Richa Khandelwal

Diwali 2022 witnessed a 17% increase in online sales compared to 2021: Criteo report

Over 89% of digital media experts endorse multiple benefits of using quality path optimisation: IAS research

Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report

Dentsu announces integrated leadership team to drive global business from FY2023

GroupM joins Omnicom, IPG and Havas against advertising on Twitter

KFC's Colonel introduces the new KFC Popcorn Bowl 'Made with Maggi' in latest TVC