adex

FMCG brands splash big bucks on advertising in first quarter of FY2025

Marico’s adex up 13.2% to Rs 240 crore in Q1 FY2025

Dabur increases adex by 15.4% to Rs 235.89 crore in Q1 FY2025

Havells adex rise 28.35% (YoY) to Rs 172,37 crore in Q1 FY2025

Indian adex for 2024 – GroupM estimates exceed others by Rs 50,000 crore

Advertisers' confidence returns in cinema advertising; to grow in double-digits in 2024

CTV advertising increased from Rs 450 crore to around Rs 1,000 crore in 2023: Madison

FMCG category continues to be the growth driver of Indian adex in 2024

Steep rise in FMCG brands' adex during October-December quarter

Procter & Gamble Hygiene and Health Care Q2 adex grows 14%