Gillette India adex rises 27% YoY to Rs 94.97 in December quarter

New Delhi: Shaving products maker Gillette India reported a 27% increase in advertising and sales promotion expenses, reaching Rs 94.97 crore in the December quarter. 

In comparison, The company had allocated Rs 74.78 crore to adex in the second quarter ended December 2023.

However, compared to the September quarter of the current fiscal, Gillette India reduced its advertising expenses by 16.3%, having spent Rs 113.44 crore on advertising and sales promotions during that period.

The FMCG company reported a 21.18% rise in profit to Rs 125.97 crore for the second quarter ended December 2024.

The company, which follows the July-June financial year, had reported a profit of Rs 103.95 crore for the year-ago period, according to a BSE filing from Gillette India.

Revenue from operations increased to Rs 685.55 crore during October-December 2024 from Rs 639.46 crore a year ago.

Total expenses were up 4% in the quarter to Rs 527.60 crore.

Revenue from the grooming segment was up 11% to Rs 570.64 crore. However, oral care was down 8.25 per cent to Rs 114.91 crore in the December quarter.

The total income of Gillette India was at Rs 694.74 crore in the December quarter, up 7.43 per cent.

"These results were driven by strong brand fundamentals across our strategic portfolio, positive consumer response on innovation and superior retail execution," said Gillette India in its earning statement.

Meanwhile, in a separate filing, Gillette India informed that its board in a meeting held on Monday declared an interim dividend of Rs 65 per equity share of face value of Rs 10 each for financial year 2024-25.