Marketing

Socks brand Rupa Footline unveils new identity and tagline

Amazon gears up for 15-minute daily essentials delivery pilot in Bengaluru

Zepto appoints its Chief Brand Officer Chandan Mendiratta as Chief Culture Officer

Skyscanner launches new ads platform

YesMadam termination mail a ‘campaign’ and ‘planned effort’

Clean your data or die by data: Kunal Aman of SAS tells marketers

Puneet Gulati is the new CMO of Sleepwell

Emami fined Rs 15 lakh, told to halt misleading ads for ‘Fair and Handsome’ cream

Cashfree Payments doubles down on brand building; undergoes a brand refresh

Why CARS24 curated “Dowry Collection” of cars