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Mumbai: Marking the completion of their 10th year, Bombay Design Centre unveiled its new identity - BombayDC.
Over the past decade, the company has expanded beyond design, integrating engineering, product strategy, behavioral science, and AI to craft digital products.
The rebrand introduces a new name, BombayDC, and a new visual identity. This shift signifies BombayDC building digital products and streamlining its services to strategy, design, and engineering.
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Ankur Rander, CEO at BombayDC said, “When we started Bombay Design Centre in 2015, we saw a gap—no company in India was delivering great design for digital products, since then, we’ve grown beyond design. This shift isn’t just a name change—it reflects who we’ve become. We’ve become a company that builds digital products end-to-end, and our identity needs to reflect that.”
“This change is about sharpening our focus—internally and externally. BombayDC is now fully dedicated to digital products, while our family member - Branded will focus on brand consulting. Together, we’re working with our clients to create a bigger future,” added Siddhesh Pednekar, Head of Business and Ops, BombayDC.