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- Sep 26, 2025 11:08 IST
Meta, Google and Amazon edging toward 60% of global ad market share by 2030
Traditional channels such as print and broadcast TV continue to lose share, while YouTube ad spend is expected to grow 85% in real terms by 2027. Read more...
- Sep 26, 2025 10:13 IST
The big pivot: How consulting turned into Dentsu’s multiplier for India growth
Unlike conventional consulting models, Dentsu CEO Harsha Razdan underlines that Dentsu aims to stay involved beyond strategy recommendations. Read more...
- Sep 26, 2025 10:05 IST
Burden or Boost? Industry weighs in as DPDP Act countdown nears
As September 29 nears, businesses from AI labs to publishers confront DPDP’s consent rules, breach penalties, and operational hurdles, turning compliance into both a challenge and an opportunity for digital trust. Read more...
- Sep 26, 2025 09:47 IST
Medulla expects Capsule JV with Tribes to outpace its own revenue within 18 months
Capsule, a joint venture launched with Tribes Communications, is being positioned as India’s first super-specialist healthcare experiential agency. Read more...
- Sep 26, 2025 09:34 IST
Meta launches AI-powered short-video feed ‘Vibes’
The new feature lets users create, remix, and share algorithmically generated clips, marking a major step in Meta’s AI expansion beyond chatbots and image tools. Read more...
- Sep 26, 2025 09:31 IST
Fevikwik’s latest campaign proves some bonds need an instant fix
Created by Ogilvy India, the new TVC shows a couple’s anniversary spat turning into a memorable moment, instantly sealed with Fevikwik’s signature quick fix. Read more...
- Sep 26, 2025 09:28 IST
About two-thirds of FMCG M&A deals in past five fiscals were D2C-driven: Crisil
HUL, Marico, Emami and ITC among firms snapping up digital-first brands to enter premium categories and gain sharper consumer insights. Read more...
- Sep 26, 2025 09:27 IST
L Murugan ends South Korea visit, pushes India–Korea ties in media, gaming and digital innovation
Roundtables at BIFF, Bharat Parv cultural outreach, meetings with Korean lawmakers and Krafton set the tone for deeper co-production, anti-piracy and tech collaboration; the Korean delegation invited to IFFI Goa in November. Read more...
- Sep 26, 2025 09:24 IST
OpenAI moves to build in-house ad tech to rival Meta, Google, Amazon
This development comes amid reports that OpenAI is actively searching for an advertising chief to lead monetisation efforts. Read more...
- Sep 26, 2025 09:10 IST
Zee News unveils refreshed on-air look, AR-ready studio and new formats
New identity introduces cleaner graphics, a red-blue-white palette, AR explainers, modular zones and data walls; new formats include ‘Guest Editor’, ‘Editor of the Day’. Read more...