Ad Craft

BGMI and Talented turn ad clichés into cultural commentary with ‘BGMI Drops’

Rexona highlights women’s confidence through participation with Smriti Mandhana

Blissclub highlights how clothing affects how women feel

Škoda Octavia RS and Rishab Rikhiram Sharma Blend Music and Motorsport

Annapoorna Masalas celebrates the joy of Tamil home cooking

Super 7 Ad of the Week: The week in stories, humour and imagination

Škoda Auto India explores the emotion of fandom in new ‘Heartbreak’ campaign

Bingo! brings Indian ghosts back to life with ‘Desi Bhoot Bachao’

Sanya Malhotra turns a bride-seeing into a fun influencer shoot for Joy Personal Care

Bingo! Potato Chips flips its flop era into a bold self-roast revival