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Swagata Panjari

10% customs duty on newsprint will break industry's back, say India's top newspapers Print
10% customs duty on newsprint will break industry's back, say India's top newspapers
By Swagata Panjari
logoJul 08, 2019 11:41 IST logo 4 Min read
Will adex on video streaming apps grow at TV's cost?  Digital
Will adex on video streaming apps grow at TV's cost?
By Swagata Panjari
logoJul 05, 2019 11:40 IST logo 5 Min read
Sluggish economy and subpar monsoon may affect India's adex growth in second half Advertising
Sluggish economy and subpar monsoon may affect India's adex growth in second half
By Swagata Panjari
logoJul 01, 2019 11:39 IST logo 6 Min read
 TDSAT's decision on landing page placement creates a clear divide in the industry Television
TDSAT's decision on landing page placement creates a clear divide in the industry
By Swagata Panjari
logoJun 26, 2019 11:07 IST logo 5 Min read
How frequent rain in World Cup is affecting Star Sports' revenue Television
How frequent rain in World Cup is affecting Star Sports' revenue
By Swagata Panjari
logoJun 17, 2019 12:05 IST logo 3 Min read
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster Television
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
By Swagata Panjari
logoJun 17, 2019 11:30 IST logo 5 Min read
BARC resumes outlier exclusion but is it fool-proof? Television
BARC resumes outlier exclusion but is it fool-proof?
By Swagata Panjari
logoJun 14, 2019 12:30 IST logo 4 Min read
Ad rates for Sunday's India-Pakistan World Cup match shatter all previous records Advertising
Ad rates for Sunday's India-Pakistan World Cup match shatter all previous records
By Swagata Panjari
logoJun 13, 2019 11:45 IST logo 3 Min read
How landing page is making advertisers wary of premiumness of English news audience Television
How landing page is making advertisers wary of premiumness of English news audience
By Swagata Panjari
logoJun 12, 2019 12:19 IST logo 4 Min read
In-depth: Viewership from landing page – how does it impact advertisers? In-depth
In-depth: Viewership from landing page – how does it impact advertisers?
By Swagata Panjari
logoJun 11, 2019 12:34 IST logo 5 Min read
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