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Swagata Panjari

In-depth: Can sluggish economic growth dampen festive season ad spend? In-depth
In-depth: Can sluggish economic growth dampen festive season ad spend?
By Swagata Panjari
logoAug 13, 2019 11:51 IST logo 5 Min read
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital Digital
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
By Swagata Panjari
logoAug 07, 2019 12:02 IST logo 6 Min read
Watch-time to lead MTV's sales pitch as the key performance metric Television
Watch-time to lead MTV's sales pitch as the key performance metric
By Swagata Panjari
logoAug 06, 2019 11:46 IST logo 4 Min read
Will 'Ram Siya Ke Luv Kush' push Colors up? Television
Will 'Ram Siya Ke Luv Kush' push Colors up?
By Swagata Panjari
logoAug 01, 2019 12:26 IST logo 4 Min read
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18 Television
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
By Swagata Panjari
logoJul 29, 2019 12:22 IST logo 12 Min read
In-depth: How relevant is screen size for brands in today's content-driven world? In-depth
In-depth: How relevant is screen size for brands in today's content-driven world?
By Swagata Panjari
logoJul 26, 2019 12:26 IST logo 5 Min read
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital Digital
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
By Swagata Panjari
logoJul 24, 2019 11:43 IST logo 9 Min read
In-depth: Why advertisers are making a beeline for regional TV In-depth
In-depth: Why advertisers are making a beeline for regional TV
By Swagata Panjari
logoJul 16, 2019 11:45 IST logo 5 Min read
Newspapers must relook at revenue model, put in place cost-optimisation measures: Lakshmi Menon, The New Indian Express Print
Newspapers must relook at revenue model, put in place cost-optimisation measures: Lakshmi Menon, The New Indian Express
By Swagata Panjari
logoJul 10, 2019 12:13 IST logo 3 Min read
Union Budget 2019 evokes mixed reactions from M&E Industry Marketing
Union Budget 2019 evokes mixed reactions from M&E Industry
By Swagata Panjari
logoJul 08, 2019 11:59 IST logo 7 Min read
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