Swagata Panjari

In-depth: Can sluggish economic growth dampen festive season ad spend?

Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital

Watch-time to lead MTV's sales pitch as the key performance metric

Will 'Ram Siya Ke Luv Kush' push Colors up?

BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18

In-depth: How relevant is screen size for brands in today's content-driven world?

Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital

In-depth: Why advertisers are making a beeline for regional TV

Newspapers must relook at revenue model, put in place cost-optimisation measures: Lakshmi Menon, The New Indian Express

Union Budget 2019 evokes mixed reactions from M&E Industry